Construction Gaps That Cost You – Blog #5

You got the lead. The client agreed to a time. Your rep was ready.

But when your rep showed up — no one was there.

This isn’t about missed calls, late follow-ups, or poor scheduling. This is about what happens after the appointment is set — and before it actually happens.

The reminder never came. And the client forgot.

 What Is the Reminder Gap?

The Reminder Gap is the space between “scheduled” and “confirmed.”

Your lead agreed to a visit. But then life happened:

• They got busy
• They forgot what time they booked
• They didn’t write it down
• Or another company followed up more clearly

Without a reminder, you’re no longer top of mind — and when your rep shows up, the client doesn’t.

 Why This Gap Matters

This is one of the most overlooked gaps in the sales journey — because everything seems like it was done right:

• The lead was warm
• The appointment was scheduled
• The rep was prepared

But without a reminder? The client simply didn’t show up.

And your business loses:

• Time and fuel for on-site reps
• Prime calendar slots
• Opportunities to close
• Trust that could’ve been built

What Clients Actually Expect

Today’s clients expect reminders. Not because they’re disorganized — but because reminders are normal.

Dentists send them. Stylists send them. Even food delivery services send them.

If your company doesn’t? You look less prepared — or worse, unreliable.

And if another company followed up while you stayed silent? You just lost the deal before the door even opened.

How LinkPoint Helps You Fix It

At LinkPoint, we stay present throughout the lead’s journey. We don’t stop at booking — we bridge the gap between scheduling and showing up.

Our team:

• Sends friendly reminders before the visit
• Calls to confirm availability day-of
• Manages reschedules and updates
• Keeps the client warm, clear, and committed

You don’t have to guess if the client will be there. We make sure they are.

The most expensive losses in construction sales are quiet.

Leads disappear not because they changed their mind — but because no one followed up at the right time.